Quotable Moments

2021

Quotable Moments was a service designed to help users efficiently transform lengthy recordings, such as webinars, interviews, and lectures, into short, engaging video snippets tailored for social media. These highlights emphasize key takeaways, enhance audience engagement, and drive organic growth.

I worked as the Creative Director for this service and was responsible for client relationship, outbound sales and lead generation, finding the most insightful part of a long-form content and oversee the process of delivery.

Role
Creative Director

Timeline: 1 year

Core Responsibilities

Web Development
Service Design
Video Editing

Role
Creative Director

Timeline: 1 year

Core Responsibilities

Web Development
Service Design
Video Editing

The Why?

Table of Contents

Problem

In an era dominated by short-form content on social media, lengthy recordings often fail to resonate with audiences. Creators with hours of recorded material struggle to distill their work into brief, impactful snippets that drive engagement. This gap in the market called for a streamlined service to bridge the divide between long-form content and the fast-paced demands of social platforms.

Solution

Quotable Moments was designed as a service to this challenge. By leveraging creative techniques and an iterative feedback process, the service provided clients with tailored, theme-based snippets that aligned with their brand voice and social media strategy. Each snippet focused on engaging audiences and maximizing reach.

Impact

.Clients reported increased engagement on social platforms and a stronger connection with their audiences, validating the service’s effectiveness in meeting market needs.

Problem

Solution

Impact

.Clients reported increased engagement on social platforms and a stronger connection with their audiences, validating the service’s effectiveness in meeting market needs.

The How?

Design Process

The project followed a structured design process:

Research & Insights: Conducted competitor analysis and user interviews to understand client pain points and preferences.
Concept Development: Created mockups and prototypes for the website and snippet formats.
Testing & Feedback: Iteratively refined the process and pricing model based on feedback from early adopters.
Launch: Deployed the service with a focus on usability and scalability.

Requirement Gathering

Interviews with creators and client revealed common challenges, including identifying key takeaways, ensuring snippets aligned with brand voice, and managing editing workloads. These insights shaped the service’s offerings and guided process optimization.

Challenges

Finding the Right Positioning: Balancing affordability and quality required multiple iterations of the pricing model.
Streamlining Collaboration: Coordinating with designers and editors to deliver consistent outputs posed initial hurdles, resolved through process documentation and role clarity.

The How?

The What?

Outcome

Quotable Moments evolved into a trusted service for clients seeking to amplify their content’s reach. The intuitive website, efficient process, and tailored snippet offerings addressed user pain points effectively, resulting in high client satisfaction and adoption.

Project Status

No longer active, paused the service in 2022.

Takeaway

This project deepened my understanding of market dynamics. From service development to process iteration, I gained valuable experience in managing teams, integrating feedback, and delivering impactful solutions. The journey also honed my entrepreneurial skills, reinforcing the importance of adaptability and collaboration in creating meaningful products.

Quotable Moments