Content Marketing for Reduct.Video

Content Marketing for Reduct.Video

Content Marketing for Reduct.Video

2024

As part of my full time role as a Digital Experience Engineer at Reduct Nepal, I redesigned sections of Reduct.Video’s website to improve user experience and implemented content marketing strategies to improve visibility and engagement. The goal was to create a responsive, user-friendly website aligned with modern design standards, while leveraging targeted content strategies to drive traffic and conversions.

Role: Web Designer and Content Marketer

Timeline: 1 year 6months

Core Responsibilities:

  • Website Design

  • SEO/Content Marketing and Reporting

Role: Web Designer and Content Marketer

Timeline: 1 year 6months

Core Responsibilities:

  • Website Design

  • SEO/Content Marketing and Reporting

The Why?

Table of Contents

The Why?

Problem

Solution

Impact

The How?

Design Process

Research

Challenge

The What?

Outcome

Status

Takeaway

Problem

The existing website had usability challenges and lacked visual appeal, leading to high bounce rates. Content marketing efforts were scattered, with minimal SEO optimization and low brand visibility in target markets.

Solution

A complete website overhaul, prioritizing user-centric design principles and responsiveness across devices, was undertaken. The content strategy was redesigned to focus on SEO-friendly practices, creating a mix of engaging blog posts, guides, and social media content to get inbound leads.

Impact

  • Improved engagement rates through the websites.

  • Increased organic traffic with a targeted content marketing strategy.

  • Enhanced usability scores through thorough testing and feedback implementation.

The Why?

Problem

The existing website had usability challenges and lacked visual appeal, leading to high bounce rates. Content marketing efforts were scattered, with minimal SEO optimization and low brand visibility in target markets.

Solution

A complete website overhaul, prioritizing user-centric design principles and responsiveness across devices, was undertaken. The content strategy was redesigned to focus on SEO-friendly practices, creating a mix of engaging blog posts, guides, and social media content to get inbound leads.

Impact

  • Improved engagement rates through the websites.

  • Increased organic traffic with a targeted content marketing strategy.

  • Enhanced usability scores through thorough testing and feedback implementation.

The How?

Design Process

  1. Research: Conducted competitor analysis and usability testing to understand gaps and user expectations.

  2. Ideation: Designed wireframes and prototypes in Figma, focusing on accessibility and content.

  3. Implementation: Developed the site using Gatsby.js for fast-loading and dynamic experiences.

  4. Iteration: Conducted multiple rounds of iterative improvements.


Challenges

  • Technical Limitations: Overcame Gatsby.js performance bottlenecks by optimizing image loading and caching mechanisms.

  • Content Alignment: Ensured consistency in tone and messaging across all content by creating a detailed content style guide.


The How?

The What?

Outcome

The redesigned website featured an intuitive user interface, faster load times, and a seamless experience across devices. Content marketing efforts led to a significant increase in brand awareness and customer engagement.

Project Status

The project was successfully completed and is live at Reduct.Video.

Takeaway

This project honed my ability to integrate design and content strategies effectively, emphasizing the importance of user-centric design. It also reinforced the value of iterative testing and collaboration in achieving impactful results.

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